Wednesday, February 25, 2009

HighBrow Style by Erin Stafford

Perfectly groomed brows can take years off your appearance,yet there's a dearth of places devoted to the service. Four years ago,Rayda Ireifej,developed a loyal following at R.I. Skincare and Body Center in Huntington Beach,and later opened The Brow and Skin Studio with Apothecary, one of the first salons of its kind in Orange County. The studio, run by the esthetician and daughters Sylvia and Rowena, consists of a retail shop brimming with exclusive skincare,makeup,brow, and lash products; a calming waiting area; and four treatment rooms.

In shaping brows,Ireifej and her daughters consider a client's facial features, personality, and lifestyle". The goal is to create brows that are twins, not sisters," says Rowena.Services range from $20 to $35.

The woman bring experience and precision to their work, which is evident to those who walk through the door. "It's not a service we offer, but an experience," says Ireifej. "Our goal is to have everyone leave here feeling like royalty, with clear skin and perfectly arched brows."- Erin Stafford for Orange Coast Magazine March 2009.

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